Our favorite fonts by industry
Greetings and salutations! This month, Drawn In is giving you a shallow dive into some of our favorite fonts by popular industry type. So, what fonts does your business use? Why did you choose them? Do you know if they’re having the effect of supporting your brand? And, most importantly, for the purposes of this article, are they at home in the industry you work in? This month, we’re gonna break down some great font suggestions for some popular industries in the area so, strap in! The excitement begins with…
real estate
It seems like everyone and their dog is a Real Estate agent these days. Which makes distinguishing yourself from your competition all the more important. Part of this is ensuring that your type choices are unique and effective. Whether you’re flipping houses or office buildings, the following are some of our favorite choices.
Modern, geometric, easy on the eyes, and a sleek sounding name to boot! Proxima Nova’s strength is rooted in its legibility and foundational appeal. A very versatile font featuring 5 widths and 8 weights, it’s a great choice for home and commercial real estate alike.
From the Polish for summer, Lato gives some human qualities to what would otherwise be considered a very utilitarian font. Grounded by architectural properties, this typeface has an elegance and warmth to it that make it stand out against other fonts in its class. If you’re looking to get someone into a cozy home, Lato has what you’re looking for.
The grandaddy of Times New Roman, Plantin was originally created to add more weight and thickness to the other Serif fonts of its time. The end result is a typeface that’s easy to read, feels grounded and sturdy, and evokes a sense of tradition and trustworthiness. Perfect for commercial ventures, large and small.
banking, insurance, and finance (oh my!)
Managing people’s finances is stressful enough without having to worry about what fonts you choose to enhance your brand. So, Drawn In has done some of the heavy lifting and picked out a few that are right on the money.. See what we did there?
A throwback to antiquity, Georgia was designed to bring enhanced readability to the Scotch Roman fonts of the 19th century. Evoking feelings of elegance and prosperity with its serifs and classical proportions, it’s enhanced weight also offers a sturdy sense of trustworthiness. And what financial adviser doesn’t want to be trusted?
Arguably the most popular and recognizable font in the world, Helvetica is legible at its many weights and styles. In addition to its versatility, it’s close-set characteristics and long-standing popularity evoke feelings of nostalgia, warmth and connectivity.
Is it a Serif? Is it a Sans Serif? We’re not quite sure either. What we do know is that that ambiguity lends this font to both traditional and modern qualities. It’s also what makes it unique and memorable. Couple that with its low contrast and geometric forms, you’ve got a font that’s right at home for both the personal and corporate finance world.
food
Have your ever looked at a logo that just inexplicably made you hungry? You can’t quite pin down why. You just know that when you see that Burger King logo, nobody better stand between you and a whopper. There’s a reason some fonts make you feel this way and we’re gonna give you quick break down of why with the following selections.
Scripted fonts are pretty reliable for making people feel nostalgic and personal. And Lobster is no exception. With its thick, close set letter forms and connected swashes, it’s a font that reminds one of family winter nights, warmed by a fire. Perfect for a coffee or sweet shoppe, Lobster’s slant gives it just the right amount of movement to make you wanna indulge!
If ever there were a font that lived up to its name! Meatballs thick, rounded nature is the perfect precursor to a hearty meal. Reminiscent of culinary delicacies like hamburgers, rolls, dough and of, course, meatballs, this font warms the oven for a fun meal to come! The expanded letterforms tell you exactly what’s gonna happen to your stomach while also reminding you of balloons. So, bring your appetite.. and the party!
No eatery list would be complete without throwing one in for the fine dining foodie crowd. Josefin Sans is modern and elegant without being too stuffy. Its elongated characters are graceful while its width promotes an open feel. The two combined let you know that you’re in for an experience that’s relaxing, chic and, most of all, delicious.
health and wellness
Health and wellness is the largest employer in Lancaster county, and many others across the country. When it comes to selecting fonts for your brand, it’s important to instill feelings of trust, understanding and wisdom. The following choices are just what the doctor ordered.
For a trustworthy feel, it’s tough to go wrong with a derivative of one of the worlds’ most popular fonts. With its low contrast, consistent strokes and proportions, Museo Sans is an excellent choice to put the viewer at ease. Grounded in modern, geometric forms, it’s a great font for a health system or corporate wellness program.
One of the most recognizable serif fonts, Baskerville is perfect for instilling trust and heritage. Elegant, symmetrical and easy to read, this font reminds the viewer of the family doctor they visited as a child. Coupled with its popular use in university health systems, your clients will know that they’re in good hands that are rooted in knowledge and tradition.
Reminiscent of ancient eastern brush calligraphy, Gloss Drop is sure to set your health and wellness brand apart. Organic, high contrast script forms give the user a more holistic health feel. Be mindful of overuse. While this font is perfect for logos or headers, it can be difficult to read at smaller sizes. With that in mind, it’s a great option for a yoga studio or organic health food company.
agriculture
Agriculture is more important to the food we eat than any other industry. While it might not be obvious at first glance, there are certain fonts that lend themselves more to the natural practice of farming than others. So let Drawn In plant some seeds and offer up a small bounty of some of our favorites for the agricultural industry.
Montserrats’ wide-open letterforms remind one of the vast, agricultural landscape where our food is grown. The necessity of farming is underscored by its geometric, utilitarian nature while its close qualities add just the right amount of down on the farm coziness. Excellent for large farming conglomerates or agricultural food production facilities.
Nordic Pavilion has the feel of a sign outside of a fantastical farming community; one rife with the freshest, most vibrant foliage and produce you’ve ever experienced. Close set and nostalgic, this type face is ideal for family farms that offer fresh fruit, vegetables, and eggs.
Rounded, free flowing letter forms give Foco Bold the feel of organic grains and produce. It’s high, elongated stems remind one of growth while the descenders appear as roots embedded in the ground. The slight angles on the tips of the letters give the feeling of stems and leaves flowing in the wind. Any farm to table restaurant would be lucky to have Foco Bold as its logo and header font.
That wraps it up for us this month. We love getting feedback from the community. Are there any fonts you think belong on this list? Others that don’t perhaps? Is there an industry you’d like Drawn In to offer some type guidance on? Or, if you have an idea for another blog, be sure to reach out and let us know!